{"id":17356,"date":"2011-10-27T23:41:48","date_gmt":"2011-10-27T15:41:48","guid":{"rendered":"http:\/\/benayoun.com\/moben\/2011\/10\/27\/white-cube\/"},"modified":"2017-06-08T00:04:16","modified_gmt":"2017-06-07T16:04:16","slug":"white-cube","status":"publish","type":"post","link":"https:\/\/benayoun.com\/fr\/2011\/10\/27\/white-cube\/","title":{"rendered":"WHITE CUBE, l&#8217;essence de l&#8217;art contemporain"},"content":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]<\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-17356 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/benayoun.com\/fr\/2011\/10\/27\/white-cube\/white_cube_moben-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/benayoun.com\/wp-content\/uploads\/2017\/02\/white_cube_moben-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/benayoun.com\/wp-content\/uploads\/2017\/02\/white_cube_moben-150x150.webp 150w, https:\/\/benayoun.com\/wp-content\/uploads\/2017\/02\/white_cube_moben-570x570.webp 570w, https:\/\/benayoun.com\/wp-content\/uploads\/2017\/02\/white_cube_moben-500x500.webp 500w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/benayoun.com\/fr\/2011\/10\/27\/white-cube\/whitecuberollingadverts-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/benayoun.com\/wp-content\/uploads\/2017\/02\/whitecuberollingadverts-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/benayoun.com\/wp-content\/uploads\/2017\/02\/whitecuberollingadverts-150x150.webp 150w, https:\/\/benayoun.com\/wp-content\/uploads\/2017\/02\/whitecuberollingadverts-570x570.webp 570w, https:\/\/benayoun.com\/wp-content\/uploads\/2017\/02\/whitecuberollingadverts-500x500.webp 500w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>[\/vc_column_text][vc_column_text]<em><strong>L&#8217;essence de l&#8217;art contemporain<\/strong><\/em><\/p>\n<p>(White box, ,dans the-dump.net)<\/p>\n<p>Les esprits les plus sens\u00e9s ont compris depuis longtemps qu\u2019il importe peu de produire une \u0153uvre significative, voire d\u2019explorer des sentiers en friche, il est en revanche primordial de \u00ab faire art contemporain \u00bb comme le rappelait fort \u00e0 propos un commissaire du centre Pompidou. On ne mesure jamais assez la port\u00e9e de cette r\u00e9flexion. La reconnaissance est la base de l\u2019acceptation par le milieu, elle passe donc par la production des signes minima de respect de la norme implicite. Inutile alors de s\u2019\u00e9tonner de r\u00e9actions de rejet qui rel\u00e8vent non du rationnel mais de la n\u00e9cessit\u00e9 de prot\u00e9ger tout ou partie des r\u00e8gles qui d\u00e9finissent le cadre institu\u00e9 dans lequel l\u2019art peut se mouvoir en toute qui\u00e9tude. Il importe alors d\u2019identifier les propri\u00e9t\u00e9s limites de ces signes ext\u00e9rieurs de contemporan\u00e9it\u00e9 qui font qu\u2019imm\u00e9diatement un critique, un commissaire ou un collectionneur se sente en terrain connu avec juste ce qu\u2019il faut de frisson pour entrevoir un danger possible, certes existant mais qui ne saurait atteindre ni le corps ni l\u2019esprit de celui qui le pressent. Parmi ces attributs l\u00e9gitimant, certains traits constituent une forme de permanence qui leur octroie une pertinence durable. Dans un autre registre, l\u2019usage en agroalimentaire des aromes, qui conforte le consommateur dans l\u2019id\u00e9e que ce qu\u2019il mange contient de la fraise authentique, fraichement cueille avec cet ind\u00e9niable gout de terroir qui caract\u00e9rise le produit de culture biologique de bon aloi, est de cet ordre.<\/p>\n<p>Je propose de rechercher l\u2019\u00e9quivalent artistique et d\u2019en faire l\u2019\u0153uvre, d\u2019atteindre ainsi l\u2019essence de l\u2019art contemporain.<\/p>\n<p>Parmi les huiles essentielles de l\u2019art contemporain, j\u2019\u00e9carte d\u2019embl\u00e9e le parfum de l\u2019huile de lin. Avec la t\u00e9r\u00e9benthine il marque trop l\u2019exposition des ann\u00e9es cinquante pour donner ce fumet actuel qui doit affecter toute tradition durable. L\u2019odeur de peinture vinylique qui caract\u00e9rise la white box fraichement r\u00e9nov\u00e9e est plus discr\u00e8te et plus ind\u00e9niablement pr\u00e9sente dans les vernissages de bon ton.<\/p>\n<p>L\u2019huile essentielle \u00ab Art Contemporain \u00bb, pourra \u00eatre distribu\u00e9e en flacon de petite taille, au design asc\u00e9tique, dans les boutiques des mus\u00e9es, ou mieux, chez les revendeurs de fournitures pour artistes.<\/p>\n<p><strong>White Cube<\/strong> est la r\u00e9alisation de ce projet du Dump, en collaboration avec le &#8220;nez&#8221; Philippe Dana et Le Studio des Parfums, Paris.[\/vc_column_text][vc_empty_space height=&#8221;16&#8243;][vc_gallery type=&#8221;image_grid&#8221; images=&#8221;16495,16491,16487,16499,16497,16489,16493&#8243; img_size=&#8221;&#8221; column_number=&#8221;4&#8243; grayscale=&#8221;no&#8221; images_space=&#8221;gallery_with_space&#8221;][\/vc_column][\/vc_row]<\/p>\n<!-- Begin Yuzo --><div class='yuzo_related_post style-1'  data-version='5.12.81'><!-- without result --><div class='yuzo_clearfixed yuzo__title yuzo__title'><h3>Related Works<\/h3><\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:135px;float:left;overflow:hidden;text-align:center;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/benayoun.com\/fr\/2016\/03\/05\/brain-factory\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 135px;height:100px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/benayoun.com\/wp-content\/uploads\/2015\/12\/Brain_Factory_poster_square_cut-150x150.webp') 50% 50% no-repeat;width: 135px;height:100px;margin-bottom: 5px;background-size: cover;  border-radius: 5% \"><\/div>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t\t   <span class=\"yuzo__text--title\" style=\"font-size:13px;\">Brain Factory<\/span>\n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <\/a>\n\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:135px;float:left;overflow:hidden;text-align:center;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/benayoun.com\/fr\/2011\/03\/13\/can-you-digit-comprendre-le-dump-de-maurice-benayoun\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 135px;height:100px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/benayoun.com\/wp-content\/uploads\/2017\/01\/MB_LOGO_ICO-150x150.webp') 50% 50% no-repeat;width: 135px;height:100px;margin-bottom: 5px;background-size: cover;  border-radius: 5% \"><\/div>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t\t   <span class=\"yuzo__text--title\" style=\"font-size:13px;\">Can you Dig\/It? Comprendre le Dump de Maurice Bena...<\/span>\n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <\/a>\n\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:135px;float:left;overflow:hidden;text-align:center;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/benayoun.com\/fr\/2018\/03\/23\/on-digital-mutations-in-the-landscape-of-chinese-contemporary-art\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 135px;height:100px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/benayoun.com\/wp-content\/uploads\/2017\/01\/MB_LOGO_ICO.webp') 50% 50% no-repeat;width: 135px;height:100px;margin-bottom: 5px;background-size: cover;  border-radius: 5% \"><\/div>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t\t   <span class=\"yuzo__text--title\" style=\"font-size:13px;\">in the Landscape of Chinese Contemporary Art<\/span>\n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <\/a>\n\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:135px;float:left;overflow:hidden;text-align:center;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/benayoun.com\/fr\/2003\/02\/11\/vessel\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 135px;height:100px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/benayoun.com\/wp-content\/uploads\/2017\/03\/vesseltop-150x150.webp') 50% 50% no-repeat;width: 135px;height:100px;margin-bottom: 5px;background-size: cover;  border-radius: 5% \"><\/div>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t\t   <span class=\"yuzo__text--title\" style=\"font-size:13px;\">Vessel<\/span>\n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <\/a>\n\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:135px;float:left;overflow:hidden;text-align:center;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/benayoun.com\/fr\/2025\/12\/29\/beijing-int-art-biennale-the-value-of-human-values\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 135px;height:100px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/benayoun.com\/wp-content\/uploads\/2025\/12\/20251228_180903-1-1-150x150.webp') 50% 50% no-repeat;width: 135px;height:100px;margin-bottom: 5px;background-size: cover;  border-radius: 5% \"><\/div>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t\t   <span class=\"yuzo__text--title\" style=\"font-size:13px;\">Beijing International Art Biennale \u2013\u00a0The Val...<\/span>\n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <\/a>\n\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:135px;float:left;overflow:hidden;text-align:center;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/benayoun.com\/fr\/2022\/10\/29\/the-trading-room-vov\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 135px;height:100px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/benayoun.com\/wp-content\/uploads\/2022\/11\/Dashboard-VoV-ICO_MG_6811s-150x150.webp') 50% 50% no-repeat;width: 135px;height:100px;margin-bottom: 5px;background-size: cover; 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