{"id":20178,"date":"1998-05-12T22:29:30","date_gmt":"1998-05-12T14:29:30","guid":{"rendered":"http:\/\/benayoun.com\/moben\/1998\/05\/12\/missing-matter\/"},"modified":"2017-03-13T14:58:47","modified_gmt":"2017-03-13T06:58:47","slug":"missing-matter","status":"publish","type":"post","link":"https:\/\/benayoun.com\/fr\/1998\/05\/12\/missing-matter\/","title":{"rendered":"Architectures reactives de la communication"},"content":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]<\/p>\n<div id=\"idTextPanel\" class=\"jqDnR\">\n<h5>texte pour l&#8217;exposition Transarchitectures 03<\/h5>\n<h2>Architectures r\u00e9actives de la communication<\/h2>\n<p>Le virtuel c&#8217;est le r\u00e9el avant qu&#8217;il ne passe \u00e0 l&#8217;acte. Un non-espace non-mati\u00e8re.<\/p>\n<p>Il prend forme en s&#8217;actualisant.<\/p>\n<p>L&#8217;architecture du virtuel c&#8217;est \u00e0 la fois l&#8217;architecture de l&#8217;information et l&#8217;architecture de la communication. Sa mati\u00e8re c&#8217;est le sens et l&#8217;\u00e9change.<\/p>\n<p>C&#8217;est aussi une architecture de la situation. Confrontation de l&#8217;homme \u00e0 un espace qui l&#8217;\u00e9prouve. La mise \u00e0 l&#8217;\u00e9preuve et le dialogue.<\/p>\n<p>L&#8217;exploration est un questionnement.<\/p>\n<p>La visite d&#8217;un espace \u00e0 produire des non-r\u00e9ponses.<\/p>\n<p>Un parcours est une lecture. Le texte apparent s&#8217;\u00e9crit au fur et \u00e0 mesure de sa d\u00e9couverte.<\/p>\n<p>L&#8217;infra-texte est l&#8217;ensemble des r\u00e8gles qui r\u00e9gissent le monde. C&#8217;est lui que l&#8217;on doit vivre et lire au del\u00e0 des images. C&#8217;est lui qui se r\u00e9v\u00e8le par l&#8217;\u00e9mergence des \u00e9v\u00e9nements.<\/p>\n<p>Le sc\u00e9nario, d\u00e9veloppement dans le temps de la mise en \u0153uvre de l&#8217;espace, encha\u00eene les \u00e9v\u00e9nements dans un ordre et sous une forme issue de nos strat\u00e9gies d&#8217;exploration.<\/p>\n<p>L&#8217;espace du film est du lin\u00e9aire discontinu (le montage) le sc\u00e9nario d&#8217;une &#8220;visite&#8221; dans le virtuel est du lin\u00e9aire individuel.<\/p>\n<p>Le lin\u00e9aire ne s&#8217;oppose pas au chaos ou \u00e0 l&#8217;al\u00e9atoire. Il est la traduction de notre v\u00e9cu temporel de l&#8217;espace. L&#8217;opposition majeure se situe entre le lin\u00e9aire pr\u00e9-\u00e9crit et le lin\u00e9aire personnel que le virtuel partage avec le r\u00e9el.<\/p>\n<p>C&#8217;est le r\u00e9el qui nous enseigne la r\u00e9activit\u00e9 d&#8217;un univers qui prend en compte notre pr\u00e9sence. L&#8217;architecture du virtuel n&#8217;est pas une protection contre un ext\u00e9rieur hostile, une organisation pr\u00e9-structur\u00e9e de l&#8217;espace \u00e0 vivre, elle habille de sens notre \u00eatre au monde. Elle nous fait participer au discours en faisant du visiteur la condition n\u00e9cessaire de son \u00e9nonciation.<\/p>\n<p>Dans ces mondes, se d\u00e9placer c&#8217;est agir, agir c&#8217;est construire, construire c&#8217;est r\u00e9v\u00e9ler. Cette architecture masque pour mieux d\u00e9voiler. Si rien ne s&#8217;offre <em>a priori<\/em>, ne se donne \u00e0 voir sans effort c\\&#8217;est qu&#8217;elle \u00e9vite l&#8217;obsc\u00e9nit\u00e9 d&#8217;une exhibition forc\u00e9e, offerte \u00e0 qui ne l&#8217;a pas demand\u00e9e. Elle participe donc au plaisir de la d\u00e9couverte.<\/p>\n<p>Un monde virtuel n&#8217;est pas un simulacre d&#8217;architecture. C&#8217;est le &#8220;r\u00e9alisme&#8221; que permet l&#8217;ordinateur, l&#8217;automatisation de la perspective, qui nous leurrent.<\/p>\n<p>Ce n&#8217;est pas non plus une mise en image de l&#8217;information. C&#8217;est sa mise en sc\u00e8ne comme acteur d&#8217;un \u00e9change dont l&#8217;interlocuteur est le visiteur.<\/p>\n<p>L&#8217;architecte du virtuel abandonne les pesanteurs, les r\u00e9sistances, il ne g\u00e8re pas les circulations multipliant les obstacles au corps et au regard. Il les donne \u00e0 lire semant le trouble par sa diff\u00e9rence. L&#8217;\u00e9cart creus\u00e9 entre le mat\u00e9riel et son \u00e9vitement.<\/p>\n<p>Un monde interactif s&#8217;oppose \u00e0 l'(inter)passivit\u00e9 du tangible. Au lieu d&#8217;enfermer l&#8217;homme dans l&#8217;imaginaire affranchi du r\u00e9el, elle lui propose un niveau suppl\u00e9mentaire de r\u00e9alisme, un univers de fiction qui comme dans son exp\u00e9rience du r\u00e9el, est modifi\u00e9 par sa pr\u00e9sence manifeste. Cette &#8220;fiction virtuelle&#8221; &#8211; bien plus que &#8220;r\u00e9alit\u00e9 virtuelle&#8221; &#8211; s&#8217;inspire du r\u00e9el dans ses capacit\u00e9s de mutation, d&#8217;adaptation, de r\u00e9action. C&#8217;est un infra-r\u00e9alisme ou r\u00e9alisme des profondeurs qui exploite la g\u00e9n\u00e9rativit\u00e9 et la r\u00e9activit\u00e9 du r\u00e9el pour les charger de sens. Un monde orient\u00e9 qui se distingue, dans l&#8217;intention, du monde r\u00e9el : il a un sens. Et en cela, il est plus humain&#8230; C&#8217;est aussi sa limite.<\/p>\n<p>Maurice Benayoun, Juillet 1998<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<!-- Begin Yuzo --><div class='yuzo_related_post style-1'  data-version='5.12.81'><!-- without result --><div class='yuzo_clearfixed yuzo__title yuzo__title'><h3>Related Works<\/h3><\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:135px;float:left;overflow:hidden;text-align:center;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/benayoun.com\/fr\/2005\/11\/11\/emotional-traffic-e-traffic\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 135px;height:100px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/benayoun.com\/wp-content\/uploads\/2017\/03\/etrafficmixmap1-150x150.webp') 50% 50% no-repeat;width: 135px;height:100px;margin-bottom: 5px;background-size: cover;  border-radius: 5% \"><\/div>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t\t   <span class=\"yuzo__text--title\" style=\"font-size:13px;\">Emotional Traffic (e-traffic)<\/span>\n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <\/a>\n\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:135px;float:left;overflow:hidden;text-align:center;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/benayoun.com\/fr\/2017\/11\/04\/astrilab\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 135px;height:100px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/benayoun.com\/wp-content\/uploads\/2017\/11\/20171212_094510-150x150.webp') 50% 50% no-repeat;width: 135px;height:100px;margin-bottom: 5px;background-size: cover; 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