{"id":17357,"date":"2011-10-27T23:41:48","date_gmt":"2011-10-27T15:41:48","guid":{"rendered":"http:\/\/benayoun.com\/moben\/2011\/10\/27\/white-cube\/"},"modified":"2017-06-08T00:03:01","modified_gmt":"2017-06-07T16:03:01","slug":"white-cube","status":"publish","type":"post","link":"https:\/\/benayoun.com\/zh-hans\/2011\/10\/27\/white-cube\/","title":{"rendered":"WHITE CUBE, l&#8217;essence de l&#8217;art contemporain"},"content":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]<\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-17357 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/benayoun.com\/zh-hans\/2011\/10\/27\/white-cube\/white_cube_moben-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/benayoun.com\/wp-content\/uploads\/2017\/02\/white_cube_moben-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/benayoun.com\/wp-content\/uploads\/2017\/02\/white_cube_moben-150x150.webp 150w, https:\/\/benayoun.com\/wp-content\/uploads\/2017\/02\/white_cube_moben-570x570.webp 570w, https:\/\/benayoun.com\/wp-content\/uploads\/2017\/02\/white_cube_moben-500x500.webp 500w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/benayoun.com\/zh-hans\/2011\/10\/27\/white-cube\/whitecuberollingadverts-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/benayoun.com\/wp-content\/uploads\/2017\/02\/whitecuberollingadverts-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/benayoun.com\/wp-content\/uploads\/2017\/02\/whitecuberollingadverts-150x150.webp 150w, https:\/\/benayoun.com\/wp-content\/uploads\/2017\/02\/whitecuberollingadverts-570x570.webp 570w, https:\/\/benayoun.com\/wp-content\/uploads\/2017\/02\/whitecuberollingadverts-500x500.webp 500w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>[\/vc_column_text][vc_column_text]<strong>The spirit of contemporary art<\/strong><\/p>\n<p>Most of the sensible minds have understood, since now long, that there is no reason to produce significant artwork nor explore virgin territories. It is a fundamental fact: it has to \u00ab be like contemporary art \u00bb\u2026as reminded us utterly relevantly the Pompidou\u2019s curator. One never measures the reach of this consideration. Recognition is the basis for environment espousal; therefore it goes through the production of indications, minimum of the respect of implicit norm. No use, in this case, to be surprised by the rejection that does not increase amongst rational but amongst the necessity of protecting all or part of the rules that define the instituted frame in which art can move in peace. Then, one has to identify the bound properties of these contemporaneous external signs, these that immediately show to a critic, a curator or a collector they are in known ground, with just enough thrill to foresee a possible danger, maybe true, but that could not reach the body or mind of the one who feels it.<\/p>\n<p>Between these legitimizing attributes, certain characteristics constitute permanent forms that lead them to lasting relevance.<\/p>\n<p>Otherwise, the use of flavor in agribusiness that comfort the consumer, making him sure he is eating genuine strawberry freshly picked, tasting land, assuming the biological cultured tag, is also of this order.<\/p>\n<p>The project is to seek, for the equivalent artwork, to reach the essence of contemporary art. Amongst the essential oils of contemporary art, I immediately put away the linseed oil fragrance\u2026the turpentine is way too much linked to the fifty\u2019s exhibitions to give this contemporary scent that wants to affect all lasting tradition. The smell of vinyl paint that defines the freshly done up white box is discrete and undeniably present in all the well off private views.<\/p>\n<p><strong>The Spirit of Contemporary Art<\/strong> will be distributed in small sized bottles, ascetic design, in museum shops\u2026or better, in the artist\u2019s furniture shop.<\/p>\n<p><strong>White Cube<\/strong> is the prototype of <strong>White Box<\/strong> project, in partnership with Philippe Dana from <em>Le Studio des Parfums<\/em>, Paris.[\/vc_column_text][vc_empty_space height=&#8221;16&#8243;][vc_gallery type=&#8221;image_grid&#8221; images=&#8221;16495,16491,16487,16499,16497,16489,16493&#8243; img_size=&#8221;&#8221; column_number=&#8221;4&#8243; grayscale=&#8221;no&#8221; images_space=&#8221;gallery_with_space&#8221;][\/vc_column][\/vc_row]<\/p>\n<!-- Begin Yuzo --><div class='yuzo_related_post style-1'  data-version='5.12.81'><!-- without result --><div class='yuzo_clearfixed yuzo__title yuzo__title'><h3>Related Works<\/h3><\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:135px;float:left;overflow:hidden;text-align:center;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/benayoun.com\/zh-hans\/2016\/03\/10\/tunnel-shots\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 135px;height:100px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/benayoun.com\/wp-content\/uploads\/2017\/01\/JustDigIt_08-150x150.webp') 50% 50% no-repeat;width: 135px;height:100px;margin-bottom: 5px;background-size: cover;  border-radius: 5% \"><\/div>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t\t   <span class=\"yuzo__text--title\" style=\"font-size:13px;\">Tunnel Shots<\/span>\n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <\/a>\n\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:135px;float:left;overflow:hidden;text-align:center;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/benayoun.com\/zh-hans\/2022\/10\/29\/city-ads-values\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 135px;height:100px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/benayoun.com\/wp-content\/uploads\/2022\/09\/City-Ads-value_MONEY-IN-BANK-HAPPY-FAMILY-small-ICO-2-.00_00_26_42.Still010-150x150.webp') 50% 50% no-repeat;width: 135px;height:100px;margin-bottom: 5px;background-size: cover;  border-radius: 5% \"><\/div>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t\t   <span class=\"yuzo__text--title\" style=\"font-size:13px;\">City Ads Values<\/span>\n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <\/a>\n\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:135px;float:left;overflow:hidden;text-align:center;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/benayoun.com\/zh-hans\/2002\/11\/11\/so-so-so-somebody-somewhere-some-time\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 135px;height:100px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/benayoun.com\/wp-content\/uploads\/2002\/11\/paysage8-150x150.webp') 50% 50% no-repeat;width: 135px;height:100px;margin-bottom: 5px;background-size: cover;  border-radius: 5% \"><\/div>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t\t   <span class=\"yuzo__text--title\" style=\"font-size:13px;\">So.So.So. Somebody, Somewhere, Some Time<\/span>\n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <\/a>\n\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:135px;float:left;overflow:hidden;text-align:center;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/benayoun.com\/zh-hans\/2019\/06\/04\/transactional-poetry-2\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 135px;height:100px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/benayoun.com\/wp-content\/uploads\/2017\/01\/MB_LOGO_ICO.webp') 50% 50% no-repeat;width: 135px;height:100px;margin-bottom: 5px;background-size: cover;  border-radius: 5% \"><\/div>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t\t   <span class=\"yuzo__text--title\" style=\"font-size:13px;\">Transactional Poetry\u00a0<\/span>\n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <\/a>\n\n\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t  <div class=\"relatedthumb \" style=\"width:135px;float:left;overflow:hidden;text-align:center;\">  \n\t\t\t\t\t\t\t  \n\t\t\t\t\t\t\t  <a  href=\"https:\/\/benayoun.com\/zh-hans\/2015\/03\/01\/white-cube-alpha-1-20-the-age-of-experience\/\"  >\n\t\t\t\t\t\t\t\t\t  <div class=\"yuzo-img-wrap \" style=\"width: 135px;height:100px;\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"yuzo-img\" style=\"background:url('https:\/\/benayoun.com\/wp-content\/uploads\/2017\/01\/whitecubealpha001-150x150.webp') 50% 50% no-repeat;width: 135px;height:100px;margin-bottom: 5px;background-size: cover; 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