{"id":25216,"date":"2019-06-24T20:17:40","date_gmt":"2019-06-24T12:17:40","guid":{"rendered":"http:\/\/benayoun.com\/moben\/2019\/06\/24\/value-of-values-at-isea2019-gwangju\/"},"modified":"2024-03-14T17:17:37","modified_gmt":"2024-03-14T09:17:37","slug":"value-of-values-at-isea2019-gwangju","status":"publish","type":"post","link":"https:\/\/benayoun.com\/zh-hans\/2019\/06\/24\/value-of-values-at-isea2019-gwangju\/","title":{"rendered":"Value of Values, at ISEA2019 Gwangju"},"content":{"rendered":"
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ISEA, the International Symposium on Electronic Arts, is the primary academic event on Media Art, research, and creation. Value of Values<\/em> is an invited artwork curated by Art Center Nabi for the Lux Aeterna<\/em> Exhibition.<\/div>\n
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“Value of Values (VoV)<\/i>\u00a0is a blockchain-based art project that uses EEG to determine the real economic value of human values.<\/div>\n
(Electroencephalography and biofeedback).\u00a0VoV<\/i>\u00a0is an extension of the acclaimed Brain Factory<\/em> project. In both, exhibition visitors (aka “Brain workers”) give \u2013 straight from their brain waves \u2013 a three-dimensional shape to abstract concepts, like FREEDOM, PEACE, MONEY, LOVE, and POWER.<\/div>\n<\/div>\n
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With VoV, the resulting shapes are brought into the context of \u201cethical realism,\u201d an objective representation of the individual and collective hierarchy of values. While Brain Factory<\/em> deals with a wide range of human abstractions,\u00a0VoV<\/i>\u00a0only shapes those considered human values. The neuro-designed shapes, produced by individual visitors, become named and numbered digital 3D models: FREEDOM 0001, FREEDOM 0002\u2026 FREEDOM 000X. Each numbered item is an artwork registered on the Blockchain. At the end of the process, the Brain Worker, the shaper of the value, becomes the owner of the Blockchain\u00a0VoV<\/i>\u00a0and the owner of the 3D model, the \u201cidea\u201d of the shape.\u00a0VoV<\/i>s are convertible into Matic (Polygon), a common cryptocurrency. The owner can sell or barter the VoV, or use the shape to produce artifacts, artworks, or goods.<\/div>\n
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During the process, the visitor of the art show has become an artist giving shape to ideas, a curator validating the model according to the abstract concept, a collector preciously keeping the freshly minted token, an art dealer selling or bartering pieces of one\u2019s collection of values for more \u201cvaluable\u201d ones\u00a0barter them for MONEY0088, he or she defines\u00a0the relative value of all the involved values.<\/div>\n
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With thousands of similar transactions, we can monitor in real-time the relative value of human values for a person, a region, a country, or a continent. Suppose the median price of MONEY (i.e., the median price of all minted MONEY tokens) is 300 Matics or the equivalent in USD, and the median price of LOVE is 120 Matics. In that case, we get a clear idea of the relative\u00a0value of these values. Observing the\u00a0trading process produces real-time monitoring\u00a0of human values in their transactional milieu.\u00a0VoV<\/i>\u00a0is simultaneously a real currency, a critical\u00a0metaphor of the art production narrative, and a\u00a0dynamic reflection on its founding ontology.\u00a0Value of Values (VoV)\u00a0<\/i>explores the nexus of\u00a0human creation, the value systems of artistic\u00a0production, and our insatiable desire for reified\u00a0representations of human thought.<\/div>\n
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Value of Values<\/em> is a Global Art Project based on “Critical Fusion,” the speculative and convertible\u00a0merging of Fiction and Reality.”<\/div>\n
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\u00a0<\/b><\/div>\n
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<About the Artists><\/b><\/div>\n<\/div>\n
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Maurice Benayoun<\/strong> (MoBen<\/strong>, \u83ab\u5954<\/strong>), a conceptual media artist based in Hong Kong and Paris, initiated the Brain Factory and the Value of Values projects<\/span>. Pioneer\u00a0of new media art, his work has continuously attempted to redefine art practice and the artist’s place in Society. Through VR, AR, AI, and urban\u00a0media art, MoBen explores the limits of the promises\u00a0of advanced media, unveiling their societal impact\u00a0beyond their technological and aesthetic potential.\u00a0MoBen has been exhibited in major international museums, biennials, and festivals in more than 30 countries\u00a0around the World. MoBen received close to 30\u00a0<\/span>awards including 4 Ars Electronica awards (including the\u00a0coveted Golden Nica). Since 2012, Maurice Benayoun has been a professor of Creative Media at the City University of Hong Kong.<\/div>\n
www.moben.net<\/div>\n<\/div>\n
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Collaborative artists<\/strong>:<\/div>\n
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Nicol\u00e1s Mendoza is a Colombian multidisciplinary\u00a0<\/span>scholar, architect, artist, researcher, and investor. His\u00a0PhD research explored the structures that support\u00a0the emergence of non-state currencies, such as\u00a0blockchain technology, from an anthropological\u00a0perspective. His research engagement with Bitcoin and, therefore, with blockchain technology began as early as 2010, serving on the editorial board of Bitcoin Magazine and co-editing the issue on P2P Currency of the Journal of Peer Production in 2013. His writings\u00a0have been published in platforms such as Radical\u00a0Philosophy and Al-Jazeera.<\/div>\n<\/div>\n
from Art Center Nabi website:\u00a0http:\/\/www.nabi.or.kr\/en\/page\/board_view.php?<\/a><\/div>\n
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Tobias Klein works in Architecture,\u00a0<\/span>Art, Design, and Interactive Media Installation. His\u00a0work generates a syncretism of contemporary\u00a0CAD\/CAM technologies with the site and culturally\u00a0specific design narratives, intuitive non-linear design\u00a0processes, and historical cultural references. His works are exhibited internationally at the Venice Architecture Biennale, the Antwerp Fashion Museum, the London Science Museum, the V&A, the Bellevue Arts Museum, the Museum of Glass, the Museum of Moscow, and Vancouver. He lives in Hong Kong\u00a0and is an assistant professor at the School of\u00a0Creative Media, City University of Hong Kong.<\/div>\n
\u00a0<\/span><\/div>\n<\/div>\n
\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>=1010&brd_id=project<\/a><\/div>\n
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